PINO Magazine

A medium for exploring Filipino creativity and studio curiosities
DESIGN & CREATIVITY
Homogeneity in Culture: Navigating the Sea of Sameness

In our digital age, the monotony of cultural consumption is becoming increasingly apparent. Discontentment with the algorithmically curated content we consume often leads to a sense of dullness and boredom.

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Studio Press
Hong Kong Classics Worth Day Dreaming About: Designing the Sleepyhead Cafe Brand

The PINO team helped develop the brand for Sleepyhead, a cafe that reimagines Cha Chaan Tengs and provides all sleepyheads with a space to take a break.

Design & Creativity
Do taglines still matter?

In a world where perspectives and values are in constant flux, the way brands communicate and connect must continue to evolve. 

Pinopinion
The Art of Illumination

PINO Creative Director 1C tells the story of how he developed his own unique art style and his many reflections in between.

Studio Press
A warmer approach to sustainability: Frankie General Store gets a thoughtful brand makeover by PINO

Collaborating with the PINO team, the brand recently unveiled a revamped logo and website to embody its ever-evolving mission better and communicate with its growing conscious community.

Design & Creativity
Art and Psychedelics: An age-old love affair

Psychedelia is known for trippy visuals, distorted sounds, and mishmashed words, but behind the art stands illumined minds.

Pinopinion
Befriending your Inner Critic

PINO Marketing Director Mara Javier retells her own struggle with her inner critic and shows us how she’s learned to call it friend.

Design & Creativity
BUSINESS
How women-led brands are pushing sexual health and wellness out of the taboo

Almost a decade after the enactment of the controversial RH law, we take a look at how three brands are empowering women in their market.

BUSINESS
Meme marketing: The digital age’s low-effort, high-impact gift to marketers

Learn how Filipino companies such as Angkas, Safeguard, and Shopee utilize the power of memes to build and market their brand.

Studio Press
CDO Foodsphere’s 2022 calendar shows the power of hope amidst a pandemic

How we turned CDO’s 2022 calendar into a celebration of care and compassion.

Studio Press
Impossible is nothing: Adidas breaks limits with PINO

Through dynamic photos and videos, we help Adidas tell their stories and capture their campaigns, events, and product launches.

Arts & Culture
Ma. Collecta’s Bianca Jimenez on piña and the magic that unfolds within creative partnerships

Ma. Collecta founder Bianca Jimenez talks to us about the conception of her collections and the collaborations that made them come to life

Studio Press
Reimagining FIC: Serving up fresh ice cream the PINO way

Find out how the studio brings the fun and quirky FIC brand to life through mouthwatering photos and engaging content.

BUSINESS
On Mental Health: Empath is making quality mental healthcare easily accessible in the country

Empath Founder and CEO Steph Naval shares insights on the current state of mental healthcare in the Philippines and in the workplace.

Arts & Culture
Take a Walk: Navigating Manila by Foot

Read about the pleasures and pains of a Manila navigated by foot.

Arts & Culture
Beachin Style: TOQA Discusses Filipino Tropical Fashion

Learn about local tropical fashion brand TOQA and their approach to design, sustainability, and much more.

Arts & Culture
History of an Icon: Jeepney Past, Present, Future

Dive into the origins, current state, and what lies ahead for the undisputed King of the Road.

Pinopinion
Taglines, Punchlines, and the Magic of Resonance PINOPINION

Our copywriter Migi Santico explores the connection between brand copywriting and cracking jokes on and off the stage.

Arts & Culture
Styling with Mars Guisala

Mars Guisala dishes out about her styling work and journey in the photography industry.

Design & Creativity
On Craft: Breaking Down Logos

A deep dive into the art and science of crafting a brand logo.

Design & Creativity
Kenneth Cobonpue on the craft of furniture making

We talked to the multi-awarded industrial designer about his furniture label KENNETHCOBONPUE, design process and inspiration.

Arts & Culture
Goldie Poblador radicalizes beauty through the art of glass flameworking

Goldie Poblador talks to us about the alchemical process of glass, women in Filipino folklore, and overcoming expectations.

Design & Creativity
Preserving Memory: Photography with Lucky Alabado

We talk to DiscoverMNL founder Lucky Alabado about her passion for photography and developing her craft.

Design & Creativity
Branding, with an emphasis on branding, by Miguel Lugtu

We chatted with former creative director of Rogue Magazine and freelance graphic designer Miguel Lugtu to know more about his approach to branding and managing clients.

Design & Creativity
On Craft: The Impact of Lighting in Visual Storytelling

We give you a crash course on the ABCs and impact of great lighting in telling your brand’s story.

Pinopinion
Fueling Your Creative Momentum Through Collecting

One of our co-founders Rocky Alli shares why true originality is a myth and what you can do to generate more creative ideas.

Design & Creativity
The Word: Cathy Saldaña

We speak to architect Cathy Saldaña Siegel about her practice, sustainable design, and what its means to be a woman in the industry.

Design & Creativity
Sachet Archives: Exploring "Tingi" Packaging Design

We spoke with the founder of Sachet Archives to delve deeper into various cultural ephemera and product packaging design.

Design & Creativity
Winnie Wong on Building the Self as a Brand

How does one consciously self-brand? Find out how Winnie Wong, a.k.a. Penelope Pop, developed her own personal brand.

Design & Creativity
The Word: Jewelmer

Get to know more about the international luxury brand through our conversation with Mr. Jacques Christophe Branellec, EVP and Deputy CEO of Jewelmer.

Design & Creativity
Aaron Amar: Filipino Typography

We sat down with the creator of Quiapo Free, a jeepney signage-inspired brush typeface.

Arts & Culture
Tetsuo: On Restaurants Going Beyond Food

Discover how the owners of Tetsuo went beyond food to create a unique and memorable dining experience.

Design & Creativity
Eduardo Calma: Branding Our Built Environment

We talked to Eduardo Calma about the relationship between architecture and brand and the path forward for Filipino architecture.

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