1. Market Research and Insights Development
- Conduct desk research using various market intelligence tools and reports (Euromonitor, Nielsen, Kantar, and other research platforms) to gather information on category volume, value size, category growth, key players, and consumer trends.
- Analyze data to produce actionable insights on consumer behavior, market dynamics, pricing tiers, and media presence.
- Compile findings into comprehensive reports in PowerPoint, with supporting data in Excel or Google Sheets.
2. Ideation Workshops
- Participate in ideation workshops and potentially facilitate insight gathering on consumer behavior and industry trends.
- Collaborate in brainstorming sessions using tools like mind mapping and SWOT analysis to define key challenges and potential solutions.
- Support the facilitation team by helping prepare and consolidate workshop materials, data points, and client feedback.
3. Communication Architecture and Campaign Strategy Development
- Conduct competitive and market analysis to inform brand positioning and communication strategy.
- Develop a detailed Communication Architecture, including brand positioning, personality, and key messaging pillars, based on data and consumer insights.
- Design 360 degree campaign strategies with a primary focus on digital and online media, outlining customer journey phases, target audiences, and communication touchpoints.
4. Coordination with External Parties, suppliers and agencies
- Collaborate with external teams to align research objectives and ensure the collection of relevant data.
- Review and analyze data from agency reports, integrating findings into campaign strategy presentations and deliverables.
5. Campaign Execution Support
- Work closely with the Project Manager to oversee campaign implementation, ensuring alignment with the proposed Communication Architecture and brand strategy.
- Provide insights and recommendations for executing campaigns across digital, social, and traditional media channels.
