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Maven Branding | PINO Studio

Maven Branding

Client

Maven

Brief

Inspired by Malcolm Gladwell’s “Tipping Point” archetype, Maven is a growing community and an inclusive space for women to be women. Maven’s simple logo makes its message loud and clear: the center of the logo forms the silhouette of the letter “W,” to represent women. The brand’s neutral color palette is designed to keep the environment cozy and relaxed, but pairing it with the modern sans serif typeface brings out the elegance and sophistication of the space.