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Fruits in Ice Cream Website

Client

Fruits in Ice Cream

Brief

Fruits in Ice Cream, more popularly known as FIC, has always been associated with high quality craft ice cream. FIC’s redesign was geared towards creating a more engaging and inclusive platform, while strengthening the dynamic and innovative quality of the brand to appeal to the younger generation of patrons. FIC’s passion for the art and tradition of making ice cream inspired the movement and details of their redesign.