reach52 is a tech company in the healthcare and NGO space. The name doubles as a callback to their commitment of reaching the 52 percent of the world which lacks access to health services by reinvesting 52% of profits into the company mission. Headquartered in Singapore, reach52 has also expanded to reach over 2,500 communities across Indonesia, India, Cambodia, Kenya, South Africa, and the Philippines. The data they collect is provided to different partner NGOs.
With a data-driven approach to healthcare, it was important to be able to make the information easily digestible and visually intuitive. Through the website redesign, we took a more visual-based approach and paired their website copy with appropriate visual aids, which helped to emphasize the emotional impact of their copy.
By focusing on the impact reach52 has on the communities it serves, a clearer sense of the brand identity is established.
