PickUp is an easy-to-use, simplified online food delivery service app in the Philippines. The secret ingredient? No commission. By empowering restaurants and customers to focus less on technology and more on enjoying food, PickUp takes everyone from the technological stone age to the top of the food chain.
The Identity
The character illustration serves as the visual that distinguishes and represents the brand. It explores a unique snout, lowered stomach and stumpier legs, while combining both rounded and squared off features. Large eyes and body proportions are retained to keep the kawaii aspect of the character.
The logotype goes hand in hand with the character design. The simple construction of the geometric typography enhanced with round curves makes the overall identity modern and approachable.
.jpg)
Loading Bar
The loading screen of the app shows Dino Baby displaying a variety of expressions, entertaining you as you wait. It also displays the Navigation Bar accented in our Dino green.
.jpg)
Stickers
Other applications include utilizing Dino Baby’s expressions as stickers for messaging apps and Instagram stories. Posts highlighting the character can also be created for world building.
.jpg)
App Icon
The app icon includes either the logotype or Dino Baby as its icon. Its simplicity makes the brand easy to remember and attractive to the target market.
