Holi Beauty
Content
Production
Holi Beauty is a dermatologist-developed brand where the essence of celebration meets the artistry of beauty. Born from a passion for vibrant colors and the spirit of festivity, Holi Beauty is more than a brand – it's a celebration of individuality and the joy of self-expression.
The photo and video content campaign aims to introduce and showcase Holi Beauty’s brand values, unique selling point, and brand philosophy through a unique visual treatment and messaging that focuses on the holistic, personal, and inclusive.
Project Scope:
Field
Retail & Lifestyle
Year
2023
Production
Product Photography
Editorial Photography
Video Production
Products
From skincare to cosmetics, neutral backdrops allowed their products’ wide range of color shades and textures to shine. Directional lighting enhanced the texture and details of the products, making them appear more tactile and appealing.
With a finger on the pulse, we also produced a fun 3D surrealist video featuring the products to create more engagement for the brand.
The videos and photos also featured a diverse set of personalities to express not only the youthfulness of the brand, but its focus on inclusivity as well.
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Editorial
Through the key ideas mentioned above, we incorporated these with two contrasting art directions: simple and holistic for their skin solutions and playful dynamism for the beauty line.
The overall imagery showcased the brand's elegant inclusivity with intentional selection of personalities and intimate shots adding a personal touch.
PINO Studio played a pivotal role in helping Holi Beauty launch their brand, from initial planning and conceptualization to the seamless execution of their brand presentation.
