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Creating a centralized platform for innovative medical devices and laboratory equipment from various manufacturing and distribution companies, Everlife provides complete and accessible solutions for healthcare and research industries.
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The Identity
The simple and subtle elevation of the V is a witty emulation of Everlife’s objective to “elevate results”. Referencing other inherent horizontal alignments in the logotype establishes visual cohesion in the identity, and the extended V arm is aligned to the highest ascender.
Sub Branding
Everlife’s identity cascades to the various sub-brands within its network, establishing a harmonious visual experience for all collaborators within its Asia network.The sub-branding format is constructed in a way that communicates various levels of brand information within the guidelines of a grouped identity system.
Collaterals
A branded method to fill space is to use the mark as a watermark graphic, giving a simple yet effective element that can be applied across different collaterals.
As an element, the mark creates interesting visual opportunities to fill in visual space, offering a variety of configurations. To emphasize the key idea of elevation, it can also be applied as an image frame.
