Contempo
Content
Design
Contempo Designs is a furniture design studio that handcrafts pieces to match any home’s tempo. The brand aims to consistently create quality collections to suit most homes and provide easy access to design assistance for those who want highly customized pieces.
Contempo approached our team to create a lasting identity that visually reflects the idea of “contempo,” or designing pieces that can thrive no matter the decade. We started by thinking about the brand’s values and character, and created this narrative as our baseline for composing the visual identity.
Project Scope:
Field
Retail & Lifestyle
Year
2020
Design
Branding
Brand Identity
Content
Content Strategy
Content Management
Content Production
Copywriting
Design
Every home has a rhythm;
Your first house,
Your decades-old ancestral home,
Your studio apartment in the middle of the city.
Contempo has pieces to match any tempo.
Graphic Elements
The pattern elements take their forms from the brand’s logo, which not only contributes to visual consistency within the brand identity but also allows the spirit of the logo to be carried over to materials that may not necessarily feature it.
Posters
Posters allow the brand to experiment with the pattern placement and its relationship with other elements, like text and photography. The elements within the poster accentuate the furniture pieces, promotions, or announcements.
Stationary
Incorporating the brand’s patterns in a subtle way allows the brand’s identity to still translate on the stationery as a design element, while allowing text and content to stand out more.
Box Packaging
The packaging uses the deconstructed geometric forms of the logo as an homage to the brand’s vision of highly customizable and almost “DIY” furniture that customers can match to their own tastes and needs.
Shopping Bag
The shopping bag bears the brand’s patterns. This allows the bags to be easily customized with different pattern configurations to create a variety of designs.
Content
Contempo is a furniture design studio that handcrafts pieces to match any home’s tempo. The brand aims to consistently create quality collections to suit most homes and provide easy access to design assistance for those who want highly customized pieces.
Through photos, graphic images, and more, the PINO team produced a strong brand narrative that separates Contempo from other furniture brands. Presenting their craftsmanship, diversity and versatility in a uniquely fun and quirky fashion, we helped their brand stand out while creating value.
Visual Treatment
Blending at-home and studio aesthetics, the visual treatment of the photos and videos helps audiences imagine pieces in their own spaces.
While maintaining a fun and vibrant feel, close up shots also highlight the quality, beauty, and functionality of each collection and piece.
Graphic Post
Engaging lifestyle-centric content bridges Contempo and their audience, allowing them to relate to the brand through gift guides, playlists, and more. Our team kept the messaging playful and the graphics colorful, but all digestible and clear at the same time.
Crafting “pieces that match any tempo,” Contempo is a furniture brand for everyone. To communicate the value that the brand has to offer and to make it unique, our team thoughtfully and strategically conceptualized and created content that puts a spin on furniture – an approachable, fun, and quirky one.
