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Walkee Paws

Client

Walkee Paws

Brief

Walkee Paws is a dog apparel brand based in New York that designs comfy leggings to keep your dogs protected from outside elements, and make walks with your pets more enjoyable and worry-free. The PINO team redesigned the Walkee Paws packaging using playful shapes, vibrant colors, and product patterns to highlight the perfect blend of function, fashion, and fun built into the product. In addition to the modular shapes, the geometric display logotype and the use of a more solid yet soft-edged font gives the brand a universal appeal that transcends audiences and tastes. We also worked with Walkee Paws to create a user-friendly digital ecosystem that strikes a good balance between product information and visual references to make the brand a standout in the pet supplies industry.