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Sigla

Client

Sigla

Brief

Sigla is a food and wellness website with a mission to inspire better and healthier living through sharing nutritious recipes, remedies, and inspirational stories. Through photography, the PINO team aimed to humanize the brand by highlighting the people behind Sigla and make the topic of healthy living a more approachable, inclusive conversation. To do this, we went beyond the standard portrait and product shots and took the little details into account: house interior, furniture, table spread, kitchenware, and even pets. In terms of color treatment, we upped the brightness and brought out the warmer tones in the photos to show that healthy food can also be appetizing, colorful, and fun, and that embarking on one's health journey doesn't have to be an intimidating process, but an exciting, enriching one.