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Parqal

Client

Parqal

Brief

Parqal is a mixed-use strip mall development by Aseana City that innovates urban architecture by merging natural, commercial, professional and communal spaces into one. The PINO team was tasked with conceptualizing a distinct identity that translates the architectural and experiential features of Parqal. The custom logotype features baroque forms inspired by traditional Philippine housing features, Parqal's architectural canopy, and hispanic-Filipino type. The custom iconography applies the “boundless” and “flexible” brand principles to elevate simple way-finding signage into brand touchpoints for an enhanced branded experience.