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Paper + Cup

Client

Paper + Cup

Brief

Paper + Cup is a cafe concept that puts Manila Bulletin’s integrity, passion, and drive into service. Its branding takes inspiration from the publication’s history; the typography modernizes typewriter fonts, and the muted colors are drawn from old black and white newspapers. Be it the store’s use of reusable materials, the industrial interior, or the inventive logo that encapsulates the cylindrical form of both a sheet of paper and a coffee cup; Paper + Cup blends together the traditional and historical with the modern and innovative to serve an engaging, experiential journey to its guests.