Interested? Get in touch with us here.

Hi-Top Merchandising, Inc.

Client

Hi-Top Merchandising, Inc.

Brief

Hi-Top Merchandising, Inc. celebrated its 50th anniversary in 2019, and wanted to pay tribute to both its workers and founder through videos that included testimonials and personal stories from long-time employees. The PINO team interviewed the founder's family, long-time employees, and asked them to share their learnings and most memorable experiences with Hi-Top. This project goes beyond a typical AVP that showcases the company and its products/services, and instead focuses on the gratitude of Hi-Top employees for what the company has offered them, and how Hi-Top is not just a corporation, but a family to all.