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Grounded

Client

Grounded

Brief

Grounded is a media platform that uses several distinct channels to provide a voice for crucial conversations and freedom of expression. PINO designed a brand identity that brings Grounded’s message closer to home: the hand-drawn illustrations, the casual and easy-going typeface (Young Serif), and the earthy colors all unite to represent the organic but necessary process of exploring and communicating deeper meanings, ideas, and concepts.