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Gilda & Sons

Client

Gilda & Sons

Brief

Gilda & Sons is a real estate development company that specializes in residential buildings, office buildings, warehouses, and malls. The company name is a tribute to the owner’s mother and family, and the PINO team designed the branding to showcase the Gilda & Sons values: integrity, family, and strength. We used the initials of the brand’s name and built a frame through intersecting lines, connecting the letters to create a timeless logo that visualizes the meaning of family. To add to the timeless, classic look, we selected a color palette that features warm shades with a royal color system and broke down elements of the logo to create several sleek, minimalist patterns to decorate collaterals that reflect the brand’s aesthetics and values.