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Fruits in Ice Cream

Client

Fruits in Ice Cream

Brief

Fruits in Ice Cream (FIC) has one purpose: to make premium ice cream. Each flavor is made with just a handful of ingredients - no fillers, no additives, just pure goodness, and the ultimate goal is to capture this quality and innovation in their photos. To scoop up the fun side of the brand, PINO used an editorial treatment with bright lights and vibrant colors to bring out what FIC is all about: fun, fruit, and bold flavor.