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Flyweight is an innovative social boxing concept that combines traditional boxing techniques, boxing bag routines, body weight exercises, and music to create an exciting fitness experience. The PINO team designed Flyweight’s rebrand in an effort to engage a much larger and diverse fitness community through engaging elements that match its dynamic social-fitness programs. The “Flyweight Display” custom typeface we created references block letters reminiscent of classic promotional boxing posters, and the color white incorporated into Flyweight’s collaterals is inspired by boxers Muhammad Ali and Anthony Joshua.

Photos - Tonio Del Rosario