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Beyond The Beach

Client

Beyond The Beach

Brief

Beyond The Beach is a Manila-based swimwear brand that makes women feel naturally comfortable and confident with both classic and modern pieces. The branding for Beyond The Beach took inspiration from the sea and islands to create a visual identity that upholds simplicity and fluidity. The elegant logomark uses abstract lines to communicate the sun and waves; the color palette features the blues of the seas, the warm yellow tones of sunlight, and the beige hues of the sand; and the transitional serif typography mimics the movement of the sea while maintaining a classic, approachable look.