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Añejo

Client

Añejo

Brief

Añejo is a Tequila-focused cocktail bar in Poblacion that aims to elevate the experience of Tequila by educating its customers about the history, myths, and stories of the liquor. The PINO team designed Añejo’s identity to represent the brand as a place where conversations start, where individuals can exchange stories over some cocktails after a long day. The concept for the logomark combines two elements: the agave plant used to make tequila, and a spark that represents the start of something. The semi-circle frame that encapsulates the mark is inspired by Mexican doors, and symbolizes the openness of the brand. All together, the logomark, the simple typography, and the black, white, and gold color palette create a clean, minimal style that gives Añejo a refined, timeless essence.